Google Pixel and Pixel XL may not have set the sales record afire, but that does not mean the search giant is giving up their hardware dreams. Google Pixel 2 and Pixel 2 XL will be released tonight by the company at an event. It is clear that Google invests in this project in the long run. It has already announced the acquisition of a part of HTC's engineering team, which includes people working on the Pixel series.
As with previous Pixel phones, the leaks have given us a pretty good look at the upcoming smartphones, though we will have to wait for the official release to see what turns out to be true. However, Pixel 2 and Pixel 2 XL will also continue with premium price tag we saw on previous devices. Google Pixel started in India at a price of Rs 57,000, while the larger Pixel XL had a price of Rs 67,000 for the base variant of 32GB. This type of pricing meant that when the Pixel phones were launched they were directly competing with the likes of Samsung Galaxy S series and Apple iPhone 7, etc.
While Pixel offered the best specifications and a camera could not stop raving about, the fact is that there was nothing that really make Pixel phones stand out from their mid-range rivals. Yes, Pixel phones come with Android stock and were among the first phones that have the Google Assistant. But players like OnePlus have also adopted a more stock UI Android approach. Then there is the list of Motorola phones, which has always sported Android stock. And Google's assistant soon launched into the entire Android universe, which meant that the exclusivity aspect of Pixel phones soon got lost. With the Pixel series, Google says it's in the game of hardware for a long time. But this is not the first time we see the company trying to succeed in this segment. There have been Nexus phones, although those were co-branded with other companies. In 2013, we saw the Nexus editions of the popular flagship phones like Samsung Galaxy S4 'Nexus Edition', which came with Android stock.
Once again we will have to see what kind of camera results Google Pixel 2 offers, given that the company has more than a few software tricks up their sleeves to surprise on this front. Having used the Pixel XL camera extensively, I can still say that this is one to keep most people more than happy, even without the dual lens system. Google, Google Pixel 2, Pixel 2 XL, Pixel 2 XL in India, Pixel 2 XL price in India, Pixel 2 price in India, Google Pixel 2 features, Pixel 2 vs iPhone 8, Apple iPhone 8 vs Pixel 2 Google Pixel released in India at an initial price of Rs 57,000.
Then, there is the design and according to reports only the larger Pixel 2 XL is getting a "full view" style display with minimal bezels. But as we have seen the market is suddenly filled with "bezel less" phones, with options ranging from hideous implementations to those that are simply awesome. How the Google Pixel 2 XL rates on this front will be watched closely. With Google Pixel 2 and Pixel 2 XL, the company wants to control everything, from top to bottom. Hardware, software, after-sales service, etc., like Apple and this it is not news. But for most users that might not be enough, especially in a market full of Android. Now if Pixel 2 packs a surprise element that we have not seen being leaked would be history.